It was an artists initiated project involving a group of painters, muscians, dancers, poets, and filmmakers (link). This collective, were alienated from the established art world in Vancouver, by what they perceived as rigid definitions of acceptable art practice and an ever increasing focus on commodification and the marketplace. They chose instead to experiment collaboratively with hybrid media in a storefront venue for an audience of their peers. The Sound gallery (link) started out in the 4th and Bayswater studio of painter / muscian Gregg Simpson with in a year it moved to a much larger location down town on Semour St. changing its name in the process to The Motion Studio. The Sound Gallery and Motion Studio experiment and its highly experimental core of artists would lead directly to the formation of the Intermedia Society and the opening of it's Vancouver workshops in 1967.